Media, Technology & Society

Experts for the future

We live in times of rapid change and major societal and technological transformations. Media are involved in this change in different roles, sometimes accompanying and reinforcing it, sometimes documenting and explaining it. 

In times of technological and social disruption, media are particularly challenged. On the one hand, they themselves are doubly affected: Social change is altering their target groups and the climate in which they operate. Technological change is revolutionizing their very production conditions.

Furthermore, it is part of their task to mediate between technology and society and to help ensure that social considerations are not neglected in the application of new technologies. This is especially true when surrounding natural conditions pose additional challenges, for example in the face of climate change, species extinction or epidemics.

What can I expect?

The master’s program Media, Technology & Society (MSc) focuses on the intersection between its three titular components and deals with the mutual dependencies between them, but also with possibilities to actively shape and critically accompany the ongoing change. We discuss and scrutinize the role of technologies, deal with the consequences of their use and regulation in the concrete context of their development and dissemination, in business, government or third sector areas. 

Our master’s program has its roots in traditional areas of work, such as journalism or public relations, and expands them to include more extensive mediation skills aiming at technological and social responsibility. This makes the research-oriented program particularly suitable as an academic continuation of our bachelor’s programs Online Journalism (BA) and Online Communication (BSc), but it is also open to graduates of media- or technology-related programs who aspire to a social science perspective.